Kiko's Food News, 7.25.14

“I don’t waste food, but everyone else does”--be honest, does this sound like you? A poll found that 63% of respondents are concerned about the amount of food wasted in the US, but only 1 in 3 thinks the amount of food wasted in their own household is a problem: (Sustainable America)

That's worrisome, but I was impressed by the messaging and merchandising of French grocery chain Intermarché's Inglorious fruits and veggies campaign, which shines a light on consumer waste: (Daily Mail)

Speaking of the French, even their restaurants are reheating pre-prepared food rather than cooking it from scratch these days; the government is trying to preserve what traditions it can by inventing a new logo for menus to flag food that’s been home made: (BBC)

Some innovative US farmers are selling gift cards; they're easily swiped at farmer’s markets, and are another way (à la CSA) for farmers to get paid up front: (Conde Nast)

San Francisco’s “toy ordinance,” meant to improve the nutritional value of fast-food kids meals, instead has just led fast-food companies to charge for toys rather than move towards healthier meals: (Wall Street Journal)

Nestlé is bottling water straight from the heart of California’s drought, exporting a seriously limited resource--with no oversight: (Salon)